The project is really about how architecture reads. In a city designed specifically for an international audience, where appearance matters more than substance, where image truly grants architecture a purpose, a city as image-centric as Moscow, I have endeavoured to exploit the powerful sentiment of visual reading as a device for the formation of my architecture. Beginning from an almost scientific approach to decipher a technique of specifically reading and understanding architecture, I unravel my site, of which in itself sits between unbalanced realms of desire, to expose components vital to urban mediation. Using the context and devices generated from those studies, programmatic functions are attached, adhering to a similar systematic approach, resulting in a surprisingly rational composition of parts. The intention of which is to exploit the still-inert yet powerful sentiment of visual and superficial comprehension directly as an architectural device in order to spawn uncannily fresh hybrid uses by a population that already is well versed with surface impressions.
